How are you responding to challenges?
How is your business responding?
Millennials offer boundless enthusiasm, curiosity, ambition and energy. What we are looking at is a generation of hard-working, intelligent young people who are carving out careers in a really tough labor market and who value meaning and lifestyle, not just money.
– Claire Mason of Man Bites Dog, in Make Way for Millennials
Eye on the Target
Data breach nightmare. Are you a Target shopper? Let’s be straight. Are you a Target addict?
Whether it has been one time or a hundred, odds are you’ve swiped your card at big red. And hopefully you’re not one of the shoppers whose card has been swiped elsewhere, by unknown others, since that purchase.
If you are, you probably don’t care about the current public relations efforts of Target. I get that. Be mad.
But if you’re like me, a thankfully financially-unaffected customer who has been loyal to Target for years, maybe you’re feeling what I’m feeling over here. Sympathy for a corporation (did she just say that?) that has been victim to serious criminal acts. So what is it that invokes my sympathy for companies in a crisis (like Target) when other times I find a slightly twisted joy in the PR nightmares of others (Abercrombie & Fitch)? This one seems a little obvious – I mean, one provides me with colorful commercials and affordable fashion too frequently, and the other is mean to overweight kids. But let’s look a little deeper.
Here are three reasons I love the way Target is handling their data breach crisis:
The Office Thief
Superbowl commercials. Doritos. YouTube.
Some things will always fuel Americans. Are you ready to see who walks away in the marketing spotlight on Superbowl Sunday?
Well, actually — Doritos is letting you decide. See the other finalist videos here, and cast your vote.
PR Then & Now
Embracing the changes. Thanks for the side by side, PR Daily.
2014 Trends for Public Relations, Marketing, & Social Media
New year, new trends — new ways to most effectively reach your customer base. Here’s a breakdown:
People are losing attention. There’s just too much to pay attention to. Images and videos are resonating more and more with the info-overloaded consumer. Businesses need to know their audiences on a new level to effectively get their messages out in a visual, shareable way.
Go mobile. A repeat trend from last year, but it’s even more trendy now. Habits are moving away from desktops and into fingertips. Business platforms and campaigns have to be adaptable to customers on the go.
Predict the future. Simple analytics are necessary, but not enough. Once you have your data, what do you do with it? Predictive modeling tools will gain traction in 2014 as business learn to “analyze historical and current information to make predictions.”
In summary: “The new year will be about effectively understanding, then reaching, your customers. And, reaching them where they are, not where you want them to be, with information in a format they want. And, providing them with the best customer service on all communication channels.”
Millennials have honed in on traditional PR practices while embracing the new changes in the evolving PR world. As technology continues to alter the way the world thinks, more Millennials are set to serve as the translators for the way we communicate.
– Maya Jordan, in Millennials: PR’s New Hot Commodity
Be excited.
Because soon this will be the place to be if you’re looking for any of the following:
- An original perspective on PR trends
- Millennial insights into the world of young professionals in communications
- All things newsy as seen with PR goggles
- Jokes. Or recipes. Cartoons? Anything to give us a little work-life balance up in here.
And so much more, that is TBD. There’s some excitement in the TBD processes in life.
Stay tuned.
Millennial Public Relations 